Can you say Blogger-tizing?

Blogger Advertising Boom

In my last post I discussed the first amendment and its provisions for the rights of journalists and the freedom of the press. While researching that topic, I came across this intriguing sight that asserts that bloggers are part of the media field and have become the “fifth estate” in the electronic revolution we are living through.

The link says that a new internet platform has been created for advertisers by all the bloggers. The mass distribution of audience for bloggers fractures the edifice of traditional advertising. But fortunately, “…blogger enthusiasm turns into advertising.”

Major advertisers have begun launching their campaigns at least in part on-line. The link says the super bowl commercial posting boom is one example of the new theory of advertising.

A more recent example was on NBC’s broadcast Monday night of the popular show “Heroes.” The network ran an exclusive teaser commercial for Spiderman III and then invited fans to log onto nbc.com to view a 7 minute sneak-peak at the movie that will only be available for 24 hours. No doubt this practice is catching on.

How do you feel about the revolution in internet advertising making bloggers the “fifth estate?”